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U.S. SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
 
FORM 10-Q
 
☒QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For Quarter Ended: September 30, 2024
OR
☐
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from to
Commission File Number: 333-207889
 
GROWGENERATION CORP.
(Exact name of registrant as specified in its charter)
 
Colorado 46-5008129
(State of other jurisdiction
of incorporation)		 (IRS Employer
ID No.)
 
5619 DTC Parkway, Suite 900
Greenwood Village, Colorado 80111
(Address of principal executive offices)
 
(800) 935-8420
(Issuer's Telephone Number)
 
Securities registered pursuant to Section 12(b) of the Act: 
Title of each class Trading symbol Name of each exchange on which registered
Common Stock, par value $0.001 per share GRWG The NASDAQ Stock Market LLC
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days: Yes ☒ No ☐
 
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer”, “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
 
Large accelerated filer☐Smaller reporting company☐
Non-accelerated filer☐Emerging growth company☐
Accelerated filer☒
 
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒
 
As of November 6, 2024 there were 59,244,518 shares of the registrant's common stock issued and outstanding. 



TABLE OF CONTENTS
 
  Page No.
   
  
   
 
 
 
 
 
   
   
 

i

PART I – FINANCIAL INFORMATION
ITEM 1. FINANCIAL STATEMENTS (UNAUDITED)

GROWGENERATION CORP. AND SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS
(Unaudited, in thousands, except shares)
 September 30,
2024		December 31,
2023
ASSETS  
Current assets:  
Cash and cash equivalents$27,436 $29,757 
Marketable securities27,787 35,212 
Accounts receivable, net of allowance for credit losses of $1,800 and $1,363 at September 30, 2024 and December 31, 2023, respectively
10,324 8,895 
Notes receivable, current, net of allowance for credit losses of $— and $1,732 at September 30, 2024 and December 31, 2023, respectively
1,106 193 
Inventory48,025 64,905 
Prepaid income taxes201 516 
Prepaid and other current assets7,688 7,973 
Total current assets122,567 147,451 
Property and equipment, net21,119 27,052 
Operating leases right-of-use assets, net36,453 39,933 
Notes receivable, long-term— 106 
Intangible assets, net11,152 16,180 
Goodwill7,525 7,525 
Other assets823 843 
TOTAL ASSETS$199,639 $239,090 
LIABILITIES & STOCKHOLDERS' EQUITY
Current liabilities:
Accounts payable$8,183 $11,666 
Accrued liabilities2,536 2,530 
Payroll and payroll tax liabilities2,354 2,169 
Customer deposits2,631 5,359 
Sales tax payable1,310 1,185 
Current maturities of operating lease liabilities7,523 8,021 
Total current liabilities24,537 30,930 
Operating lease liabilities, net of current maturities31,620 34,448 
Other long-term liabilities317 317 
Total liabilities56,474 65,695 
Commitments and contingencies (Note 13)
Stockholders' equity:
Common stock; $0.001 par value; 100,000,000 shares authorized, 59,242,200 and 61,483,762 shares issued and outstanding as of September 30, 2024 and December 31, 2023, respectively
59 61 
Additional paid-in capital375,407 373,433 
Accumulated deficit(232,301)(200,099)
Total stockholders' equity143,165 173,395 
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY$199,639 $239,090 

The accompanying notes are an integral part of these Condensed Consolidated Financial Statements.
1

GROWGENERATION CORP. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited, in thousands, except per share amounts)
 
 Three Months Ended September 30,Nine Months Ended September 30,
 2024202320242023
Net sales$50,006 $55,678 $151,430 $176,430 
Cost of sales (exclusive of depreciation and amortization shown below)39,196 39,490 113,835 126,816 
Gross profit10,810 16,188 37,595 49,614 
Operating expenses:
Store operations and other operational expenses10,032 11,658 30,876 36,288 
Selling, general, and administrative7,405 7,582 22,417 21,923 
Estimated credit losses (recoveries)272 257 (210)681 
Depreciation and amortization4,972 4,721 12,329 12,477 
Impairment loss220 — 220 — 
Total operating expenses22,901 24,218 65,632 71,369 
Loss from operations(12,091)(8,030)(28,037)(21,755)
Other income (expense):
Other (expense) income(50)(23)(13)786 
Interest income663 705 2,002 1,886 
Interest expense— (1)(70)(6)
Total other income613 681 1,919 2,666 
Net loss before taxes(11,478)(7,349)(26,118)(19,089)
Benefit (provision) for income taxes43 — (50)(93)
Net loss$(11,435)$(7,349)$(26,168)$(19,182)
Net loss per share, basic$(0.19)$(0.12)$(0.43)$(0.31)
Net loss per share, diluted$(0.19)$(0.12)$(0.43)$(0.31)
Weighted average shares outstanding, basic59,268 61,272 60,479 61,127 
Weighted average shares outstanding, diluted59,268 61,272 60,479 61,127 
 
The accompanying notes are an integral part of these Condensed Consolidated Financial Statements.
 
2

GROWGENERATION CORP. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
(Unaudited, in thousands)  

Common StockTreasury StockAdditional
Paid-In Capital		Accumulated DeficitTotal
Stockholders' Equity
 SharesAmountSharesAmount
Balances, December 31, 202361,484 $61 — $— $373,433 $(200,099)$173,395 
Common stock issued for share-based compensation23 1 — — — — 1 
Common stock withheld for employee payroll taxes— — — — (29)— (29)
Share-based compensation— — — — 778 — 778 
Net loss— — — — — (8,837)(8,837)
Balances, March 31, 202461,507 $62 — $— $374,182 $(208,936)$165,308 
Common stock issued for share-based compensation181 — — — — — — 
Common stock withheld for employee payroll taxes— — — — (99)— (99)
Share-based compensation— — — — 654 — 654 
Repurchase of common stock— — (1,739)(4,190)— — (4,190)
Cancellation of common stock(800)(1)800 1,874 — (1,873)— 
Net loss— — — — — (5,896)(5,896)
Balances, June 30, 202460,888 $61 (939)$(2,316)$374,737 $(216,705)$155,777 
Common stock issued for share based compensation71 — — — — — — 
Common stock withheld for employee payroll taxes— — — — (2)— (2)
Share-based compensation— — — — 672 — 672 
Repurchase of common stock— — (778)(1,847)— — (1,847)
Cancellation of common stock(1,717)(2)1,717 4,163 — (4,161)— 
Net loss— — — — — (11,435)(11,435)
Balances, September 30, 202459,242 $59 — $— $375,407 $(232,301)$143,165 

3

Common StockTreasury StockAdditional
Paid-In Capital		Accumulated DeficitTotal
Stockholders' Equity
 SharesAmountSharesAmount
Balances, December 31, 202261,010 $61 — $— $369,938 $(153,603)$216,396 
Common stock issued for share-based compensation25 — — — — — — 
Common stock withheld for employee payroll taxes— — — — (70)— (70)
Share-based compensation— — — — 511 — 511 
Net loss— — — — — (6,134)(6,134)
Balances, March 31, 202361,035 $61 — $— $370,379 $(159,737)$210,703 
Common stock issued for share-based compensation159 — — — — — — 
Common stock withheld for employee payroll taxes— — — — (105)— (105)
Share-based compensation— — — — 816 — 816 
Non-cash repurchase of liability awards— — — — 653 — 653 
Liability redemption associated with business acquisition35 — — — 120 — 120 
Net loss— — — — — (5,699)(5,699)
Balances, June 30, 202361,229 $61 — $— $371,863 $(165,436)$206,488 
Common stock issued for share-based compensation80 — — — — — — 
Common stock withheld for employee payroll taxes— — — — (12)— (12)
Share-based compensation— — — — 938 — 938 
Net loss— — — — — (7,349)(7,349)
Balances, September 30, 202361,309 $61 — $— $372,789 $(172,785)$200,065 

The accompanying notes are an integral part of these Condensed Consolidated Financial Statements.

4

GROWGENERATION CORP. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited, in thousands)
 Nine Months Ended September 30,
 20242023
Cash flows from operating activities:  
Net loss$(26,168)$(19,182)
Adjustments to reconcile net loss to net cash (used in) provided by operating activities: 
Depreciation and amortization12,329 12,477 
Share-based compensation2,104 2,452 
Estimated credit (recoveries) losses(210)681 
Loss on asset disposition440 85 
Change in value of marketable securities(1,041)(981)
Impairment loss on operating lease right-of-use assets220 — 
Changes in operating assets and liabilities:
Accounts and notes receivable(2,026)518 
Inventory16,827 2,691 
Prepaid expenses and other assets619 (510)
Accounts payable and accrued liabilities(3,488)6,352 
Operating leases(61)88 
Payroll and payroll tax liabilities185 (2,644)
Customer deposits(2,728)588 
Sales tax payable125 162 
Net cash and cash equivalents (used in) provided by operating activities(2,873)2,777 
Cash flows from investing activities:  
Acquisitions, net of cash acquired— (3,050)
Purchase of marketable securities(41,878)(85,768)
Maturities of marketable securities50,344 83,398 
Purchase of property and equipment(1,880)(5,995)
Proceeds from disposals of assets131 235 
Net cash and cash equivalents provided by (used in) investing activities6,717 (11,180)
Cash flows from financing activities:  
Principal payments on long term debt— (50)
Common stock withheld for employee payroll taxes(129)(187)
Common stock repurchased(6,036)— 
Net cash and cash equivalents used in financing activities(6,165)(237)
Net decrease in cash and cash equivalents(2,321)(8,640)
Cash and cash equivalents at the beginning of period29,757 40,054 
Cash and cash equivalents at the end of period$27,436 $31,414 
Supplemental cash flow disclosures and non-cash investing and financing transactions:  
Cash paid for interest$70 $6 
Cash paid for income taxes$44 $93 
Right-of use assets obtained in exchange for new or modified operating lease liabilities$3,506 $4,173 
Cancellation of common stock$6,036 $— 
Purchase of property and equipment accrued in accounts payable$11 $355 
Non-cash repurchase of liability awards$— $653 
Liability redemption associated with business acquisition$— $120 

The accompanying notes are an integral part of these Condensed Consolidated Financial Statements.
5
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September 30, 2024
(Unaudited) 

1. GENERAL

GrowGeneration Corp. (together with its direct and indirect wholly-owned subsidiaries, collectively "GrowGeneration" or the "Company") was incorporated in Colorado in 2014. Since then, GrowGeneration has grown from a small chain of specialty retail hydroponic and organic garden centers to a multifaceted business with diverse assets. Today, GrowGeneration operates two major lines of business: its Cultivation and Gardening segment, composed of the Company's hydroponic and organic gardening business; and its Storage Solutions segment, composed of the Company's benching, racking, and storage solutions business.

As of September 30, 2024, GrowGeneration has 31 retail locations across 12 states in the U.S. The Company also operates an online superstore for cultivators at growgeneration.com, as well as a wholesale business for resellers, HRG Distribution, and a benching, racking, and storage solutions business, Mobile Media or MMI.

Basis of Presentation

The accompanying interim unaudited Condensed Consolidated Financial Statements have been prepared in accordance with accounting principles generally accepted in the United States of America ("U.S. GAAP") and the rules and regulations of the Securities and Exchange Commission ("SEC"). Accordingly, they do not include all of the information and notes required by U.S. GAAP for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring adjustments) considered necessary for a fair presentation have been included. These statements should be read in conjunction with the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2023 ("2023 Form 10-K"). There were no significant changes to the Company's significant accounting policies as disclosed in the 2023 Form 10-K. The results reported in these unaudited Condensed Consolidated Financial Statements are not necessarily indicative of results for the full fiscal year.

All amounts included in the accompanying footnotes to the Condensed Consolidated Financial Statements, except per share data, are in thousands (000).

Reclassifications

Certain amounts in the prior period Condensed Consolidated Financial Statements have been reclassified to conform to the current period presentation. These reclassifications had no effect on reported net loss within the Condensed Consolidated Statements of Operations.

Use of Estimates

The preparation of consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the consolidated financial statements, and the reported revenues and expenses during the reporting period. Actual results could vary from the estimates that were used.

2. RECENT ACCOUNTING PRONOUNCEMENTS

From time to time, the Financial Accounting Standard Board ("FASB") or other standard setting bodies issue new accounting pronouncements. Updates to the FASB Accounting Standards Codification are communicated through issuance of an Accounting Standards Update ("ASU"). The Company has implemented all new accounting pronouncements that are in effect and that may impact its financial statements. In addition to the accounting pronouncements discussed below, no other new accounting pronouncement issued or effective during the fiscal year had or is expected to have a material effect on the Company's consolidated financial statements or disclosures.
Recently Issued Accounting Pronouncements Not Yet Adopted

In November 2023, the FASB issued ASU No. 2023-07, Segment Reporting (Topic 280) - Improvements to Reportable Segment Disclosures ("ASU 2023-07"), which requires an enhanced disclosure of segments on an annual and interim basis, including the title of the chief operating decision maker, significant segment expenses, and the composition of other segment items for each segment's reported profit. ASU 2023-07 is effective for fiscal years beginning after December 15, 2023, and interim periods
6
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September 30, 2024
(Unaudited) 
within fiscal years beginning after December 15, 2024. Early adoption is permitted, and adoption of ASU 2023-07 should be applied retrospectively to all prior periods presented in the financial statements. The Company is currently evaluating the impact of this standard and will adopt this guidance in the fourth quarter of 2024 to provide additional disclosures as required.

In December 2023, the FASB issued ASU No. 2023-09, Income Taxes (Topic 740) - Improvements to Income Tax Disclosures ("ASU 2023-09"), expanding the disclosures requirement for income taxes primarily by requiring more detailed disclosure for income taxes paid and the effective tax rate reconciliation. ASU 2023-09 is effective for annual periods beginning after December 15, 2024. Early adoption is permitted, and adoption of ASU 2023-09 can be applied prospectively or retrospectively. The Company is currently evaluating the impact of this standard.

3. FAIR VALUE MEASUREMENTS

Fair Value Measurements

Fair value is defined as the exchange price that would be received to sell an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. Valuation techniques used to measure fair value must maximize the use of observable inputs and minimize the use of unobservable inputs.

Financial assets and liabilities carried at fair value are to be classified and disclosed in one of the following three levels of the fair value hierarchy, of which the first two are considered observable and the last is considered unobservable:

•Level 1—Quoted prices in active markets for identical assets or liabilities.
•Level 2—Observable inputs (other than Level 1 quoted prices), such as quoted prices in active markets for similar assets or liabilities, quoted prices in markets that are not active for identical or similar assets or liabilities, or other inputs that are observable or can be corroborated by observable market data.
•Level 3—Unobservable inputs that are supported by little or no market activity and that are significant to determining the fair value of the assets or liabilities, including pricing models, discounted cash flow methodologies and similar techniques.

To the extent that the valuation is based on models or inputs that are less observable or unobservable in the market, the determination of fair value requires more judgement. Accordingly, the degree of judgement exercised by the Company in determining fair value is greatest for instruments categorized in Level 3. A financial instrument's level within the fair value hierarchy is based on the lowest level of any input that is significant to the fair value measurement.

The carrying amounts of cash and cash equivalents, accounts receivable, accounts payable, and all other current liabilities approximate fair values due to their short-term nature. The fair value of notes receivable approximates the outstanding balance net of reserves for expected credit loss. The marketable securities are classified as available-for-sale and are carried at fair value based on quoted market prices. Changes in fair value of marketable securities, principally derived from accretion of discounts, were $0.3 million and $1.0 million for the three and nine months ended September 30, 2024, respectively, and were $0.5 million and $1.0 million for the three and nine months ended September 30, 2023. Changes in fair value of marketable securities are included in Interest income on the Condensed Consolidated Statements of Operations.
 LevelSeptember 30,
2024		December 31,
2023
Cash equivalents1$17,583 $17,300 
Marketable securities2$27,787 $35,212 

4. REVENUE RECOGNITION

Disaggregation of Revenues

Net sales are disaggregated by the Company's segments, which represent its principal lines of business, as well as by major product line, including proprietary brands, non-proprietary brands, and commercial fixtures, and by product type, including consumable and durable products. Refer to Note 15, Segments, for disaggregated revenue disclosures.

7
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September 30, 2024
(Unaudited) 
Contract Assets and Liabilities

Depending on the timing of when title of product transfers to a customer and when a customer makes payments for such product, the Company recognizes an accounts receivable (contract asset) or a customer deposit (contract liability). The opening and closing balances of the Company's accounts receivables and customer deposits were as follows:
 
 Accounts Receivable, NetCustomer Deposits
Opening balance, January 1, 2024$8,895 $5,359 
Closing balance, September 30, 2024
10,324 2,631 
Increase (decrease)$1,429 $(2,728)
Opening balance, January 1, 2023$8,336 $4,338 
Closing balance, September 30, 2023
8,351 4,926 
Increase$15 $588 

Of the total amount of customer deposit liability as of January 1, 2024, $4.4 million was reported as revenue during the nine months ended September 30, 2024. Of the total amount of customer deposit liability as of January 1, 2023, $2.9 million was reported as revenue during the nine months ended September 30, 2023.

Notes receivable at September 30, 2024 and December 31, 2023 were as follows: 
September 30,
2024		December 31,
2023
Notes receivable$1,106 $2,031 
Allowance for credit losses— (1,732)
Notes receivable, net$1,106 $299 

The following table summarizes changes in notes receivable balances that have been deemed impaired.
September 30,
2024		December 31,
2023
Notes receivable$— $1,732 
Allowance for credit losses— (1,732)
Notes receivable, net$— $— 

During the nine months ended September 30, 2024, the Company received a $0.3 million settlement related to a $1.5 million note receivable, which had been fully reserved as of December 31, 2023. Refer to Note 13, Commitment and Contingencies, for additional information regarding the settlement.
8
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September 30, 2024
(Unaudited) 
5. PROPERTY AND EQUIPMENT

Property and equipment at September 30, 2024 and December 31, 2023 consisted of the following:
 
 September 30,
2024		December 31,
2023
Vehicles$2,524 $2,558 
Building and land2,121 2,121 
Leasehold improvements12,049 11,920 
Furniture, fixtures and equipment13,059 14,364 
Capitalized software16,250 16,085 
Construction-in-progress468 — 
Total property and equipment, gross46,471 47,048 
Accumulated depreciation and amortization(25,352)(19,996)
Property and equipment, net$21,119 $27,052 
 
Depreciation and amortization expense related to property and equipment was $3.3 million and $7.3 million for the three and nine months ended September 30, 2024, respectively. Depreciation and amortization expense related to property and equipment was $2.5 million and $5.8 million for the three and nine months ended September 30, 2023, respectively. In conjunction with the Company's restructuring activities as discussed in Note 16, Restructuring, the Company reassessed and shortened the estimated useful life of certain capitalized software assets, which resulted in a $1.5 million increase to depreciation and amortization expense related to property and equipment in the three and nine months ended September 30, 2024. Refer to Note 16, Restructuring, for additional information on the restructuring activities.

6. GOODWILL AND INTANGIBLE ASSETS

The carrying value of goodwill by segment was as follows:

Cultivation and GardeningStorage SolutionsTotal
Balance as of December 31, 2023$5,920 $1,605 $7,525 
Balance as of September 30, 2024$5,920 $1,605 $7,525 

Accumulated impairment for goodwill was $125.9 million as of September 30, 2024 and December 31, 2023.

The changes in intangible assets by segment for the nine months ended September 30, 2024 were as follows:

Cultivation and GardeningStorage SolutionsTotal
Balance as of December 31, 2023$13,501 $2,679 $16,180 
Amortization(4,442)(586)(5,028)
Balance as of September 30, 2024$9,059 $2,093 $11,152 

9
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September 30, 2024
(Unaudited) 
Intangible assets on the Condensed Consolidated Balance Sheets consisted of the following:
September 30, 2024December 31, 2023
Gross
Carrying
Amount		Accumulated
Amortization		Net
Carrying
Amount		Gross
Carrying
Amount		Accumulated
Amortization		Net
Carrying
Amount
Trade names$28,198 $(20,572)$7,626 $28,198 $(16,488)$11,710 
Patents, trademarks69 (69)— 69 (69)— 
Customer relationships13,192 (9,693)3,499 13,192 (8,813)4,379 
Non-competes864 (837)27 864 (773)91 
Intellectual property1,136 (1,136)— 1,136 (1,136)— 
Total$43,459 $(32,307)$11,152 $43,459 $(27,279)$16,180 

Amortization expense was $1.7 million and $5.0 million for the three and nine months ended September 30, 2024, respectively. Amortization expense was $2.2 million and $6.9 million for the three and nine months ended September 30, 2023, respectively.

Future amortization expense as of September 30, 2024 was as follows:

2024 (remainder of the year)$1,677 
20256,339 
20262,231 
2027799 
202882 
Thereafter24 
Total$11,152 

7. INCOME TAXES

For the nine months ended September 30, 2024, the effective tax rate was 0.2%, compared to 0.4% for the nine months ended September 30, 2023. The effective tax rate for each of the nine months ended September 30, 2024 and 2023 was lower than the U.S. federal statutory rate of 21.0% primarily due to the Company's valuation allowance against deferred tax assets. As of September 30, 2024, the Company concluded that its deferred tax assets are not expected to be realizable, based on positive and negative evidence, therefore it has assigned a full valuation allowance against them.

8. LEASES

The right-of-use assets and corresponding liabilities related to the Company's operating leases were as follows:

 September 30,
2024		December 31,
2023
Operating leases right-of-use assets$36,453 $39,933 
Current maturities of operating lease liability$7,523 $8,021 
Operating lease liability, net of current maturities31,620 34,448 
Total lease liability$39,143 $42,469 
 
10
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September 30, 2024
(Unaudited) 
The weighted-average remaining lease terms and weighted-average discount rates for operating leases were as follows:

September 30,
 20242023
Weighted average remaining lease term5.7 years6.1 years
Weighted average discount rate6.2 %6.0 %

Lease expense is recorded within the Company's Condensed Consolidated Statements of Operations based upon the nature of the operating lease right-of-use assets. Where assets are used to directly serve our customers, such as retail locations and distribution centers, lease costs are recorded in Store operations and other operational expenses. Facilities and assets which serve management and support functions are expensed through Selling, general, and administrative.

The Company's subleases generally do not relieve it of its primary obligations under the corresponding head lease. As a result, the Company accounts for the head lease based on the original assessment at inception. Additionally, the Company determines if the sublease arrangement is either a sales-type, direct financing, or operating lease at inception. The Company's subleases are all operating leases related to the sublease of a closed retail location. The Company recognizes sublease income within Store operations and other operational expenses.

If the total remaining lease cost on the head lease for the term of the sublease is greater than the anticipated sublease income, the right-of-use asset is assessed for impairment. If these cash flows are less than the carrying value of such asset, an impairment loss is recognized for the difference between estimated fair value and carrying value. In conjunction with the Company's restructuring activities as discussed in Note 16, Restructuring, the Company assessed and impaired the right-of-use assets of certain closed retail locations, which resulted in an impairment loss of $0.2 million in the three and nine months ended September 30, 2024. Refer to Note 16, Restructuring, for additional information on the restructuring activities.

The components of lease costs were as follows:

 Three Months Ended September 30,Nine Months Ended September 30,
 2024202320242023
Operating lease costs$2,441 $2,738 $7,535 $8,434 
Variable lease costs641 176 1,656 1,466 
Short-term lease costs102 98 295 241 
Sublease income(276)(272)(827)(877)
Total operating lease costs$2,908 $2,740 $8,659 $9,264 

Future maturities of the Company's operating lease liabilities and receipts from subleases as of September 30, 2024 were as follows: 

Lease PaymentsSublease Receipts
2024 (remainder of the year)$2,458 $(204)
20259,525 (1,187)
20268,315 (1,222)
20276,491 (1,257)
20286,022 (1,294)
Thereafter13,595 (2,801)
Total lease payments (receipts)46,406 (7,965)
Less: imputed interest(7,263)
Operating lease liability as of September 30, 2024
$39,143 

11
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September 30, 2024
(Unaudited) 
Supplemental and other information related to leases was as follows:

Nine Months Ended September 30,
20242023
Cash paid for amounts included in the measurement of lease liabilities:
Operating cash flow from operating leases$7,574 $8,321 

9. EARNINGS PER SHARE
   
The following table sets forth the composition of the weighted average shares (denominator) used in the basic and dilutive loss per share computation for the three months ended September 30, 2024 and 2023:

 Three Months Ended September 30,Nine Months Ended September 30,
 2024202320242023
Net loss$(11,435)$(7,349)$(26,168)$(19,182)
Weighted average shares outstanding, basic59,268 61,272 60,479 61,127 
Effect of dilutive outstanding restricted stock units, stock options, and warrants— — — — 
Adjusted weighted average shares outstanding, dilutive59,268 61,272 60,479 61,127 
Basic loss per share$(0.19)$(0.12)$(0.43)$(0.31)
Dilutive loss per share$(0.19)$(0.12)$(0.43)$(0.31)
 
Diluted loss per share calculations for the three and nine months ended September 30, 2024 excluded 0.7 million and 0.8 million of non-vested restricted stock units, respectively. In addition, for each of the three and nine months ended September 30, 2024, 0.5 million shares of common stock issuable upon exercise of stock options were excluded that would have been anti-dilutive. Diluted loss per share calculations for the three and nine months ended September 30, 2023 excluded 1.1 million and 1.0 million shares of non-vested restricted stock units, respectively. In addition, for each of the three and nine months ended September 30, 2023, 0.6 million shares of common stock issuable upon exercise of stock options, and 33 thousand shares of common stock issuable upon exercise of the stock purchase warrants were excluded that would have been anti-dilutive.

10. SHARE-BASED PAYMENTS
 
The Company maintains long-term incentive plans for employees, non-employee members of its Board of Directors (the "Board"), and consultants. The plans allow the Company to grant equity-based compensation awards, including stock options, stock appreciation rights, performance share units, restricted stock units, restricted stock awards, common stock warrants, or a combination of awards (collectively, "share-based awards").

The Company accounts for share-based payments through the measurement and recognition of compensation expense for share-based awards made to employees, non-employee members of the Board, and consultants of the Company, including stock options and restricted stock units. The Company recorded share-based compensation expense of $0.7 million and $2.1 million in the three and nine months ended September 30, 2024, respectively, and $0.9 million and $2.5 million for the three and nine months ended September 30, 2023, respectively.

Restricted Stock Units
 
The Company issues restricted stock units to eligible employees, which are subject to forfeiture until the end of an applicable vesting period. The awards generally vest annually or biannually over three to four years following the date of grant, subject to the employee's continuing employment as of that date. Restricted stock units are valued using the market value on the grant date.
 
12
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September 30, 2024
(Unaudited) 
Restricted stock unit activity for the nine months ended September 30, 2024 is presented in the following table:
 
 UnitsWeighted Average Grant Date Fair Value
Nonvested as of December 31, 2023
904,834 $5.23 
Granted672,375 $2.29 
Vested(329,417)$5.52 
Forfeited(108,250)$4.05 
Nonvested as of September 30, 2024
1,139,542 $3.53 
 
As of September 30, 2024, the Company had approximately $2.7 million of unrecognized share-based compensation related to restricted stock units, which are expected to be recognized over a weighted average period of approximately 1.9 years.

Stock Options

Stock option activity for the nine months ended September 30, 2024 is presented in the following table:
 
SharesWeighted Average Exercise PriceWeighted Average Remaining Contractual Term (Years)Weighted Average Grant Date Fair Value
Outstanding as of December 31, 2023
577,998 $4.01 0.95$2.25 
Granted— — — — 
Exercised— — — — 
Forfeited or expired(129,832)3.65 — 2.20 
Outstanding as of September 30, 2024
448,166 $4.11 0.25$2.26 
Vested and exercisable as of September 30, 2024
448,166 $4.11 0.25$2.26 

Liability Awards
In August 2022, the Company issued certain stock awards classified as liabilities based on the guidance set forth at ASC 480, Distinguishing Liabilities from Equity, and ASC 718, Compensation-Stock Compensation. These awards entitled the employees to receive an equity award with a specified dollar value of common stock on future dates ranging from June 15, 2023, through June 15, 2025. The awards generally vested over three years subject to the employee's continued employment.
On June 15, 2023, the three employees subject to these awards entered into new employment agreements which superseded the prior agreements and removed the liability awards from their compensation package. In accordance with ASC 718-20-35-2A through 718-20-35-9, these awards were evaluated and accounted for as modified awards. In the nine months ended September 30, 2023, the liability of $0.7 million was relieved to additional paid-in capital and no awards were outstanding as of September 30, 2024 and December 31, 2023.

11. STOCKHOLDERS' EQUITY

On March 20, 2024, the Board authorized a share repurchase program, whereby the Company could repurchase up to $6.0 million worth of its common stock in open market transactions pursuant to Rule 10b-18 of the Exchange Act and a 10b5-1 trading plan. The program began on April 1, 2024. This share repurchase program was intended to enhance long-term shareholder value. The program did not obligate the Company to acquire any specific number of shares or to acquire any shares over any specific period of time. The timing and amount of any repurchases was dependent upon factors such as the stock price, trading volumes, market conditions, and regulatory requirements. The stock repurchase program could be amended, suspended, or discontinued at any time by the Company.

13
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September 30, 2024
(Unaudited) 
During the three and nine months ended September 30, 2024, respectively, the Company repurchased 0.8 million and 2.5 million shares of common stock at an average price of $2.36 and $2.38 per share exclusive of incremental direct costs. As of September 30, 2024, the Company completed all purchases available under the stock repurchase program. The Company recognized the common stock repurchased as treasury stock at the amount paid to repurchase its shares, including the incremental direct costs to repurchase the common stock, as a reduction to stockholders' equity on the Condensed Consolidated Balance Sheets.

The Company retired 1.7 million and 2.5 million shares of treasury stock under the share repurchase program in the three and nine months ended September 30, 2024, respectively. The shares were returned to the status of authorized but unissued shares. The retirement of treasury stock is recognized as a deduction from common stock for the shares' par value and any excess cost over par value is recognized as a deduction from retained earnings. Treasury stock is retired on a first in, first out basis.

12. ACQUISITIONS
 
The Company's acquisition strategy has been primarily to acquire (i) well-established, profitable hydroponic garden centers in markets where the Company does not have a market presence or in markets where it is increasing its market presence; and (ii) proprietary brands.
Acquisitions during the nine months ended September 30, 2024

The Company had no acquisitions during the nine months ended September 30, 2024.

Acquisitions during the nine months ended September 30, 2023
 
On May 23, 2023, the Company purchased substantially all of the assets of Southside Garden Supply ("SGS"), a two-store chain of indoor/outdoor garden centers in Alaska. The total consideration for the purchase of the SGS assets was approximately $2.0 million, including $1.9 million in cash and an indemnity holdback of $0.1 million. The SGS asset acquisition also included acquired goodwill of approximately $0.6 million, which represented the value expected to rise from organic growth and an opportunity for the Company to expand into a new market. SGS was included in the Company's Cultivation and Gardening segment.

Additionally, the Company made other, individually immaterial acquisitions during the nine months ended September 30, 2023. Total consideration for these purchases was approximately $1.2 million, including $1.1 million paid in cash and indemnity holdbacks of less than $0.1 million. These individually immaterial acquisitions also included aggregate acquired goodwill of approximately $0.3 million, which represented the value expected to rise from organic growth and an opportunity for the Company to expand into a new market. These acquisitions were included in the Company's Cultivation and Gardening segment.

The table below represents the allocation of the purchase price to the acquired net assets during the nine months ended September 30, 2023.

 SGSOtherTotal
Inventory$720 $867 $1,587 
Prepaids and other current assets292 1 293 
Furniture and equipment— 47 47 
Operating lease right-of-use asset612 620 1,232 
Operating lease liability(612)(620)(1,232)
Customer relationships440 — 440 
Goodwill577 253 830 
Total$2,029 $1,168 $3,197 

The table below represents the consideration paid for the net assets acquired in business combinations during 2023.

 SGSOtherTotal
Cash$1,922 $1,128 $3,050 
Indemnity holdback107 40 147 
Total$2,029 $1,168 $3,197 
14
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September 30, 2024
(Unaudited) 

13. COMMITMENTS AND CONTINGENCIES

Legal Matters

From time to time, the Company has been, and may again become involved in legal proceedings arising in the ordinary course of its business, including the initiation and defense of proceedings related to contract and employment disputes. It is the Company's opinion that these claims individually and in the aggregate are not expected to have a material adverse effect on its financial condition, results of operations or cash flows.

In December 2021, the Company was sued in the U.S. District Court for the Southern District of Texas related to a Promissory Note & Asset Acquisition Rights Option ("Note & Option") with TGC Systems, LLC ("Total Grow"). The case was dismissed and the parties submitted the matter to arbitration pursuant to the arbitration clause of the Note & Option. Among other claims, Total Grow alleged that the Company was liable to Total Grow for failing to consummate the acquisition of Total Grow by the Company. The Company asserted counterclaims for repayment of $1.5 million in principal loaned by the Company to Total Grow pursuant to the Note & Option, plus interest and certain costs. In July 2023, the arbitrator rendered an arbitration award denying all of Total Grow's claims and defenses and awarding the Company more than $2.0 million in total, consisting of principal, interest, and certain costs. Total Grow voluntarily filed for bankruptcy in October 2023. In February 2024, the Company received $0.3 million from the bankruptcy proceedings, which it recorded as a recovery on the $1.5 million Note & Option. The remainder of the Note & Option, which were fully reserved, were written off during the nine months ended September 30, 2024.

There can be no assurance that future developments related to pending claims or claims filed in the future, whether as a result of adverse outcomes or as a result of significant defense costs, will not have a material effect on the Company's financial condition, results of operations or cash flows. The Company believes that its assessment of contingencies is reasonable and that the related accruals, in the aggregate, are adequate; however, there can be no assurance that the final resolution of these matters will not have a material effect on the Company's financial condition, results of operations or cash flows.

Indemnifications

In the ordinary course of its business, the Company makes certain indemnities under which it may be required to make payments in relation to certain transactions. As of September 30, 2024, the Company did not have any liabilities associated with indemnities.

In addition, the Company, as permitted under Colorado law and in accordance with its amended and restated certificate of incorporation and amended and restated bylaws, in each case, as amended to date, indemnifies its officers and directors for certain events or occurrences, subject to certain limits, while the officer or director is or was serving at the Company's request in such capacity. The duration of these indemnifications varies. The Company has a director and officer insurance policy that may enable it to recover a portion of any future amounts paid. The Company accrues for losses for any known contingent liability, including those that may arise from indemnification provisions, when future payment is probable. No such losses have been recorded to date.

14. RELATED PARTIES

The Company has engaged with a firm that employs an immediate family member of an officer of the Company as partner. The firm provides certain legal services. Amounts paid to that firm in total were $0.1 million and $0.2 million for the three and nine months ended September 30, 2024, respectively, and were immaterial for the three and nine months ended September 30, 2023. As of September 30, 2024 and December 31, 2023, there was an immaterial amount outstanding due to the firm.

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GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September 30, 2024
(Unaudited) 
15. SEGMENTS

During the fourth quarter of 2023, the Company realigned its operating and reportable segments to correspond with changes to its operating model, management structure, and internal reporting and to better align with how the chief operating decision maker ("CODM") makes operating decisions, allocates resources, and assesses performance. Accordingly, the Company identified two operating segments, each its own reportable segment, based on its major lines of business: the Cultivation and Gardening segment, composed of the Company's hydroponic and organic gardening business; and the Storage Solutions segment, composed of the Company's benching, racking, and storage solutions business. Comparative prior period disclosures have been recast to conform to the current segment presentation.

In addition to sales by operating segment, which represent the Company's principal lines of business, the CODM evaluates the Company's operations by regularly reviewing sales by major product line, including proprietary brands, non-proprietary brands, and commercial fixtures, and by product type, including consumable and durable products. During the first quarter of 2024, the Company reviewed and reclassified certain item level designations as consumable or durable products. Comparative prior period disclosures have been recast to conform to the current presentation.

Disaggregated revenue by segment is presented in the following tables:

Three Months Ended September 30,Nine Months Ended September 30,
Net sales2024202320242023
Cultivation and Gardening
Proprietary brand sales$9,856 $9,304 $29,513 $27,631 
Non-proprietary brand sales31,521 38,731 101,082 125,082 
Total Cultivation and Gardening41,377 48,035 130,595 152,713 
Storage Solutions
Commercial fixture sales8,629 7,643 20,835 23,717 
Total Storage Solutions8,629 7,643 20,835 23,717 
Total$50,006 $55,678 $151,430 $176,430 

Three Months Ended September 30,Nine Months Ended September 30,
Net sales2024202320242023
Cultivation and Gardening
Consumables$30,338 $35,319 $94,196 $106,401 
Durables11,039 12,716 36,399 $46,312 
Total Cultivation and Gardening41,377 48,035 130,595 $152,713 
Storage Solutions
Durables8,629 7,643 20,835 $23,717 
Total Storage Solutions8,629 7,643 20,835 $23,717 
Total$50,006 $55,678 $151,430 $176,430 

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GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September 30, 2024
(Unaudited) 
Selected information by segment is presented in the following tables:

Three Months Ended September 30,Nine Months Ended September 30,
2024202320242023
Net sales
Cultivation and Gardening$41,377 $48,035 $130,595 $152,713 
Storage Solutions8,629 7,643 20,835 23,717 
Total net sales50,006 55,678 151,430 176,430 
Gross profit
Cultivation and Gardening7,170 12,644 28,431 39,210 
Storage Solutions3,640 3,544 9,164 10,404 
Total gross profit10,810 16,188 37,595 49,614 
Segment operating (loss) profit
Cultivation and Gardening(1,548)2,306 1,525 6,574 
Storage Solutions2,326 2,224 5,194 6,752 
Total segment operating profit778 4,530 6,719 13,326 
Corporate expenses
Selling, general, and administrative7,405 7,582 22,417 21,923 
Estimated credit losses (recoveries)272 257 (210)681 
Depreciation and amortization4,972 4,721 12,329 12,477 
Impairment loss220 — 220 — 
Loss from operations$(12,091)$(8,030)$(28,037)$(21,755)
The Company does not evaluate segments by assets as it is not practical and does not inform any of its decision making processes. The CODM neither reviews nor requests this information.

16. RESTRUCTURING

On July 22, 2024, the Company announced a strategic restructuring plan focused on long-term profitability and advancing growth initiatives in key areas of its Gardening and Cultivation segment such as its proprietary brands, commercial sales, and e-commerce business. The restructuring plan primarily includes reductions in cost structure by closing and consolidating twelve redundant or underperforming retail locations, workforce reductions, and other operational improvements in inventory management, sales and marketing, and administrative activities.

The Company's restructuring and restructuring related charges consists of inventory disposal costs, retail location closure costs including related contract termination costs and fixed asset disposals, employee termination benefits, asset impairments including the impairment of operating lease right-of-use assets, and other associated costs.

17
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September 30, 2024
(Unaudited) 
Since the restructuring activities were announced in July 2024, the Company incurred aggregate restructuring and restructuring-related costs of $2.1 million, presented on the Condensed Consolidated Statements of Operations in the three and nine months ended September 30, 2024 as follows:

Restructuring
Cultivation and Gardening segment:
Cost of sales(1)
$1,039 
Gross profit(1,039)
Store operations and other operational expenses (2)
658 
Segment operating loss(1,697)
Corporate expenses:
Selling, general, and administrative (3)
88 
Impairment loss (4)
220 
Other expense (5)
50 
Total restructuring and restructuring related charges$(2,055)
(1) Includes inventory disposal costs
(2) Costs consist of retail location closure costs and employee termination benefits
(3) Includes employee termination benefits and other associated costs
(4) Consists of asset impairments for operating lease right-of-use assets
(5) Includes non-operating losses related to retail location closures

In conjunction with the Company's restructuring activities related to operational and administrative improvements, the Company reassessed and shortened the estimated useful life of certain capitalized software assets, which resulted in an $1.5 million increase to depreciation and amortization expense related to property and equipment in the three and nine months ended September 30, 2024. Additionally, certain facilities costs related to closed retail locations for which the Company is pursuing sublease arrangements will be paid over the remaining terms which extend through 2032.

The liabilities associated with restructuring costs are included in Accrued liabilities and Payroll and payroll tax liabilities on the Condensed Consolidated Balance Sheets. Activities related to liabilities incurred under the restructuring plan are as follows:

Retail Location ClosuresTermination BenefitsOther Associated CostsTotal
Balance as of January 1, 2024$— $— $— $— 
Additions556 211 29 796 
Payments and other adjustments(404)(73)(29)(506)
Balance as of September 30, 2024$152 $138 $— $290 

Overall, the Company expects to incur a total of approximately $2.4 million in restructuring and restructuring-related costs, including the $2.1 million previously incurred. The remainder of the expected charges primarily relate to corporate operational and administrative contract terminations and other associated costs. The Company expects that these restructuring activities will be substantially completed by the end of the first quarter of 2025.

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ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our Condensed Consolidated Financial Statements and related notes that appear elsewhere in this report as well as our Annual Report on Form 10-K for the year ended December 31, 2023 filed with the SEC on March 13, 2024. We caution readers that this Quarterly Report of GrowGeneration Corp. on Form 10-Q contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which are subject to risks and uncertainties. Forward-looking statements generally can be identified through the use of words such as “guidance,” “outlook,” “projected,” “may,” “likely,” “anticipates,” “believes,” “expects,” “estimates,” “plans,” “intends,” “objectives,” and similar expressions. These statements reflect management’s best judgment based on factors known at the time of such statements. Actual events or results may differ materially from those discussed herein. The forward-looking statements contained in this report have been compiled by our management on the basis of assumptions made by management and considered by management to be reasonable. Our future operating results, however, are impossible to predict and no representation, guaranty, or warranty is to be inferred from those forward-looking statements. The assumptions used for purposes of the forward-looking statements contained in this report represent estimates of future events and are subject to uncertainty as to possible changes in economic, legislative, industry, and other circumstances. As a result, the identification and interpretation of data and other information and their use in developing and selecting assumptions from and among reasonable alternatives require the exercise of judgment. To the extent that the assumed events do not occur, the outcome may vary substantially from anticipated or projected results, and, accordingly, no opinion is expressed on the achievability of those forward-looking statements. No assurance can be given that any of the assumptions relating to the forward-looking statements specified in the following information are accurate, and we assume no obligation to update any such forward-looking statements, except as required by federal securities laws. There may be additional risks, uncertainties, and other factors that we do not currently view as material or that are not necessarily known.
 
OVERVIEW

GrowGeneration Corp. (together with all of its direct and indirect wholly owned subsidiaries, collectively "GrowGeneration" or the "Company") was incorporated in Colorado in 2014. Since then, GrowGeneration has grown from a small chain of specialty retail hydroponic and organic garden centers to a multifaceted business with diverse assets. Today, GrowGeneration operates two major lines of business: its Cultivation and Gardening segment, composed of the Company's hydroponic and organic gardening business; and its Storage Solutions segment, composed of the Company's benching, racking, and storage solutions business.

MARKETS AND BUSINESS SEGMENTS

During the fourth quarter of 2023, we realigned our operating and reportable segments to correspond with changes to our operating model, management structure, and internal reporting and to better align with how the chief operating decision maker makes operating decisions, allocates resources, and assesses performance. Accordingly, we identified two operating segments, each its own reportable segment, based on our major lines of business: the Cultivation and Gardening segment and the Storage Solutions segment. Comparative prior period disclosures have been recast to conform to the current segment presentation.

We recognize specifically identifiable operating costs such as cost of sales, distribution expenses, and store operations and other operational expenses within each segment. Selling, general, and administrative expenses, such as administrative and management expenses, salaries, and benefits, share based compensation, director fees, legal expenses, accounting and consulting expenses, and technology costs, are not allocated to specific segments and are reflected in the enterprise results.

Cultivation and Gardening Segment

We are a leading developer, marketer, retailer, and distributor of products for both indoor and outdoor hydroponic and organic gardening. Our main business strategy within the hydroponic and organic gardening sector has been to consolidate assets within the fragmented hydroponics industry to leverage efficiencies of a centralized organization.

We sell a variety of hydroponic and organic gardening related products, including nutrients, additives, growing media, lighting, environmental control systems, and other products for indoor and outdoor cultivation. Our products include proprietary brands such as Charcoir, Drip Hydro, Power Si, Ion lights, The Harvest Company, and more, the development and expansion of which are a key component of the Company's growth strategy. Our target customers include commercial and craft growers, as well as home growers, in the plant-based medicine market, and commercial and home gardeners who grow organic herbs, fruits, and vegetables. Additionally, through our brand HRG Distribution, we distribute many of our products, including our proprietary
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products, to customers that are wholesalers, resellers, and retailers in the specialty retail hydroponic and organic gardening industry.

We make our products available to growers through a variety of channels, including hydroponic retail locations, a commercial sales teams serving commercial cultivators, an online platform for cultivators at growgeneration.com, and a wholesale business, HRG Distribution, that markets to resellers in both the hydroponic and traditional gardening markets. Management believes that the Company has the largest chain of specialty retail hydroponic and organic garden centers in the U.S., with 31 retail locations across 12 states as of September 30, 2024.

Storage Solutions Segment

Our Storage Solutions business, branded as "Mobile Media" or "MMI," provides customized storage solutions designed to enhance profitability, productivity, and efficiency for our customers by allowing them to save space and increase storage capacity. We cater to diverse markets with our products and services, including agriculture, retail, warehousing, office and administrative, food service, hospitality, golf and country clubs, and more. Our products include high-density mobile storage systems, static shelving, and other accessories such as desks, lockers, safes, and secured storage, offering a solution for every storage need. MMI also offers a wide variety of services, including site surveys, floor plan designs, capacity analysis, seismic calculations, permitting, and installation, in order to provide a comprehensive, turnkey solution for customers. Based in the Hudson Valley, New York, the MMI team has decades of experience successfully completing projects throughout the U.S., Canada, and Mexico.

Our target customers generally include small, mid-size, and large businesses seeking vertical space-saving solutions that are custom tailored to their space and brand in an effort to maximize storage capacity or gain space in their real estate footprint. Many of our customers are involved in the construction and design industries and include retailers, general contractors, and architects involved in new constructions and remodels for retail stores and fulfillment centers. Our customer base also includes the golf industry, specifically country clubs needing to store more club bags and optimize their existing space, as well as controlled environment agriculture (CEA) operators that cultivate indoors with vertical or rolling benching and racking.

Strategic Restructuring Plan

In July 2024, we announced a strategic restructuring plan focused on long-term profitability and advancing growth initiatives in key areas of our Gardening and Cultivation segment such as our proprietary brands, commercial sales, and e-commerce business. These restructuring plans have primarily included product development costs, digital transformation initiatives, reductions in cost structure by closing and consolidating 12 redundant or underperforming retail locations, in addition to the 7 retail locations closed in the first half of 2024, workforce reductions, and other operational improvements in inventory management, sales and marketing, and administrative activities.

Our restructuring and restructuring related charges consists of inventory disposal costs, retail location closure costs including related contract termination costs and fixed asset disposals, employee termination benefits, asset impairments including the impairment of operating lease right-of-use assets, and other associated costs.

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Since the restructuring activities were announced in July 2024, we have incurred aggregate restructuring and restructuring-related costs of $2.1 million, presented on the Condensed Consolidated Statements of Operations in the three and nine months ended September 30, 2024 as follows:

Restructuring
Cultivation and Gardening segment:
Cost of sales(1)
$1,039 
Gross profit(1,039)
Store operations and other operational expenses (2)
658 
Segment operating loss(1,697)
Corporate expenses:
Selling, general, and administrative (3)
88 
Impairment loss (4)
220 
Other expense (5)
50 
Total restructuring and restructuring related charges$(2,055)
(1) Includes inventory disposal costs
(2) Costs consist of retail location closure costs including related contract termination costs and employee termination benefits
(3) Includes employee termination benefits and other associated costs
(4) Consists of asset impairments for operating lease right-of-use assets
(5) Includes non-operating losses related to retail location closures

In addition to the effect on cost of sales shown above related to inventory disposal costs, we estimate we incurred a $0.9 million loss in gross profit due to inventory discounts offered in conjunction with exiting the twelve retail locations. Also in conjunction with our restructuring activities to support operational and administrative improvements, we reassessed and shortened the estimated useful life of certain capitalized software assets, which resulted in an $1.5 million increase to depreciation and amortization expense related to property and equipment in the three and nine months ended September 30, 2024.

As of September 30, 2024, the outstanding restructuring liability was $0.3 million pertaining to employee termination benefits and contract terminations costs related to retail location closures, which we expect to pay before the end of the first quarter of 2025. However, certain facilities costs related to closed retail locations for which we are pursuing sublease arrangements will be paid over the remaining terms which extend through 2032 at the latest.

Overall, we expect to incur a total of approximately $2.4 million in restructuring and restructuring-related costs, including the $2.1 million previously incurred. The remainder of the expected charges primarily relate to corporate operational and administrative contract terminations and other associated costs. We expect that these restructuring activities will be substantially completed by the end of the first quarter of 2025 and will improve gross profit margin and profitability while generating annualized cost savings of approximately $12.0 million.

Refer to Note 16, Restructuring, of our Notes to Unaudited Condensed Consolidated Financial Statements in this report for additional information regarding restructuring activities.

Growth Strategy

GrowGeneration's main growth strategy has been to consolidate assets within the fragmented hydroponics industry to leverage efficiencies of a centralized organization. As a result, we have built a business that is driven by a wide selection of products, a strong portfolio of proprietary brands, a solutions-driven staff located in strategic markets around the country, and pick, pack, ship distribution and fulfillment capabilities.

Since our founding in 2014, GrowGeneration has acquired or opened numerous specialty hydroponic and organic gardening center locations. Management believes that GrowGeneration has the largest chain of specialty retail hydroponic and organic garden centers in the U.S., with 31 retail locations across 12 states as of September 30, 2024. GrowGeneration has also acquired several other types of businesses within or complimentary to the hydroponic industry, such as online retailers, proprietary products, our distribution business, HRG, and our benching, racking, and storage solutions business, MMI. GrowGeneration
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regularly seeks and evaluates accretive acquisition opportunities with similar or complimentary businesses to those businesses it already operates.

Our main growth strategies for the Storage Solutions segment include expanding the types of customers and industries to which we sell our Storage Solutions products, including greater penetration in agriculture and golf and country clubs. In March 2024, we announced we had engaged Lake Street Capital to advise and assist in exploring strategic opportunities for our benching, racking, and storage solutions business.

COMPONENTS OF RESULTS OF OPERATIONS

Net Sales

We primarily generate net sales from the selling and distribution of proprietary and non-proprietary brand hydroponic and organic gardening products. In addition to our hydroponic and organic gardening product sales, we sell and install commercial fixtures through our benching, racking, and storage solutions business. Net sales reflect the amount of consideration that we expect to receive, which is derived from a list price reduced by variable consideration, including applicable sales discounts and estimated expected sales returns.

These sales vary by the type of product: consumables, such as nutrients, additives, growing media, and supplies that are subject to regular replenishment; and durables, such as lighting, environmental control systems, and storage solutions. Generally, in new markets where legalization of plant-based medicines is recent and licensors are starting new grow operations, there is an initial increase of durable product purchases for facility build-outs, which decrease over time as growers establish their operations. Thereafter, we tend to observe cultivators focus their purchasing patterns to consumables as the primary source of product need. In more mature markets, the sales patterns tend to favor higher percentages of consumable purchasing in comparison to emerging markets.

We assess the organic growth of our Cultivation and Gardening segment net sales on a same-store basis. We believe that our assessment on a same-store basis represents an important indicator of comparative financial results and provides relevant information to assess our performance. New and acquired stores become eligible for inclusion in the comparable store base if the store has been under our ownership for the entire period in the same-store base periods for which we are including the store. Closed stores become ineligible for inclusion in the comparable store base in the month in which operations cease.

Cost of Sales

Cost of sales includes cost of goods and shipping costs. Cost of goods consists of cost of merchandise, inbound freight, and other inventory-related costs, such as shrinkage costs and lower of cost or market adjustments. Occupancy expenses of our retail locations and distribution centers, which consist of payroll, rent, and other lease required costs, including common area maintenance and utilities, are included as a component of operating expenses within Store operations and other operational expenses in the Condensed Consolidated Statements of Operations.

Gross Profit

We calculate gross profit as net sales less cost of sales. Gross profit excludes depreciation and amortization, which are presented separately as a component of operating expenses in the Condensed Consolidated Statements of Operations. Our gross profit as a percentage of net sales, or gross profit margin, varies with our product mix, in particular the percentage of sales of proprietary brand products compared to non-proprietary brand products and of consumable products compared to durable products. Proprietary products typically have higher gross margins compared to non-proprietary products, and consumable products typically have higher gross margins compared to durable products.

Operating Expenses

Operating expenses are comprised of the following components: store operations and other operational expenses; selling, general, and administrative; estimated credit losses; depreciation and amortization; and impairment losses. Store operations and other operational expenses consist primarily of payroll, rent and utilities, and allocated corporate overhead costs. Selling, general, and administrative expenses consist of corporate salaries, stock-based compensation, advertising and promotions, travel and entertainment, professional fees, insurance, and other corporate administrative costs. Selling, general, and administrative expenses as a percentage of net sales typically does not increase commensurate with an increase in net sales. Our largest expenses are generally related to employee compensation and leases, which are primarily fixed and not variable. Our advertising and marketing expenses are largely controllable and variable depending on the particular market.
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RESULTS OF OPERATIONS

Comparison of the Unaudited Results for the Three Months Ended September 30, 2024 and 2023

The following table presents, for the periods indicated, selected information from our unaudited Condensed Consolidated financial results, including information presented as a percentage of net sales:

Three Months Ended September 30,
20242023Year-to-Year Variance
Net sales$50,006 100.0 %$55,678 100.0 %$(5,672)(10.2)%
Cost of sales39,196 78.4 %39,490 70.9 %(294)(0.7)%
Gross profit10,810 21.6 %16,188 29.1 %(5,378)(33.2)%
Operating expenses22,901 45.8 %24,218 43.5 %(1,317)(5.4)%
Loss from operations(12,091)(24.2)%(8,030)(14.4)%(4,061)(50.6)%
Other income613 1.2 %681 1.2 %(68)(10.0)%
Net loss before taxes(11,478)(23.0)%(7,349)(13.2)%(4,129)(56.2)%
Benefit for income taxes43 0.1 %— — %43 *
Net loss$(11,435)(22.9)%$(7,349)(13.2)%$(4,086)(55.6)%
*Percentage is not meaningful.

Net Sales
 
Net sales for the three months ended September 30, 2024 were $50.0 million, a decrease of $5.7 million or 10.2% as compared to net sales of $55.7 million for the three months ended September 30, 2023.

The decrease in net sales was primarily related to our Cultivation and Gardening segment, which had net sales of $41.4 million for the three months ended September 30, 2024 compared to $48.0 million for the three months ended September 30, 2023. This decrease in net sales was primarily due to the fiscal 2023 consolidation of 6 retail locations after September 30, 2023 as well as the closure of 19 retail locations to date in fiscal 2024, which include the 12 redundant or underperforming retail locations consolidated in conjunction with the restructuring plan. Additionally, we estimate that inventory sales discounts related to exiting the 12 restructuring retail locations contributed to reduced net sales of $0.9 million in the three months ended September 30, 2024. Same-store sales increased approximately 12.5%, primarily attributable to commercial sales growth, customer retention in markets where there were retail location closures and improvements in our e-commerce site sales volume. Proprietary brand sales as a percentage of Cultivation and Gardening net sales for the three months ended September 30, 2024 increased to 23.8% as compared to 19.4% for the three months ended September 30, 2023, largely driven by our strategic initiatives to increase sales volume with our expanded portfolio of proprietary brands and various proprietary product launches. The percentage of Cultivation and Gardening net sales related to consumable products remained relatively flat at 73.3% and 73.5% for the three months ended September 30, 2024 and 2023, respectively.

Additionally, net sales of commercial fixtures within our Storage Solutions segment increased to $8.6 million, or 12.9%, for the three months ended September 30, 2024 compared to $7.6 million for the three months ended September 30, 2023, primarily due to increased demand from retail customers.

Cost of Sales

Cost of sales for the three months ended September 30, 2024 was $39.2 million, a decrease of $0.3 million or 0.7% compared to $39.5 million for the three months ended September 30, 2023. The corresponding reduction in cost of sales as compared to the 10.2% decrease in net sales, as previously discussed, was largely offset by the additional $1.0 million of inventory disposal costs incurred as part of the restructuring plan as well as reduced inventory discounts from vendors in the three months ended September 30, 2024 compared to the three months ended September 30, 2023.


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Gross Profit

Gross profit was $10.8 million for the three months ended September 30, 2024 compared to $16.2 million for the three months ended September 30, 2023, a decrease of $5.4 million or 33.2%. The decrease in gross profit was primarily related to the Gardening and Cultivation segment, which decreased $5.5 million, or 43.3%, for the three months ended September 30, 2024 as compared to the three months ended September 30, 2023, largely as a result of the decrease in sales volume due to store consolidations and the effects of the strategic restructuring plan, including the estimated $0.9 million in inventory sales discounts and the additional $1.0 million of inventory disposal costs incurred in the three months ended September 30, 2024. Gross profit from our Storage Solutions segment increased $0.1 million, or 2.7%, in the three months ended September 30, 2024 compared to the three months ended September 30, 2023.

Gross profit margin was 21.6% for the three months ended September 30, 2024, a decrease of 750 basis points from a gross profit margin of 29.1% for the three months ended September 30, 2023. The decrease in gross profit margin was largely driven by the Gardening and Cultivation segment, which had a gross profit margin of 17.3% for the three months ended September 30, 2024 as compared to 26.3% for the three months ended September 30, 2023, due to the effects of the strategic restructuring plan, including the inventory disposal costs and inventory sales discounts, reduced inventory discounts from vendors, and continued industry pricing compression on distributed products.

Gross profit margin also decreased for the Storage Solutions segment to 42.2% in the three months ended September 30, 2024 from 46.4% in three months ended September 30, 2023, primarily driven by higher costs of inventory.

Operating Expenses

Operating expenses are comprised of store operations and other operational expenses, selling, general, and administrative, estimated credit losses, depreciation and amortization, and impairment loss. Operating expenses were $22.9 million for the three months ended September 30, 2024 and $24.2 million in the three months ended September 30, 2023, a decrease of $1.3 million or 5.4%.

Store operating costs and other operational expenses, which consisted primarily of payroll, rent and utilities, and allocated corporate overhead costs, were $10.0 million for the three months ended September 30, 2024, compared to $11.7 million for the three months ended September 30, 2023, a decrease of $1.6 million or 13.9%. The decrease in store operating costs was primarily due to the fiscal 2023 consolidation of 6 retail locations after September 30, 2023 as well as the 19 retail locations closed to date in fiscal 2024, including the 12 redundant or underperforming retail locations consolidated in conjunction with the restructuring plan. This decrease was partially offset by the additional $0.7 million of restructuring costs incurred in the three months ended September 30, 2024 related to exiting those retail locations and the related employee termination benefits.

Total corporate overhead, which is comprised of selling, general, and administrative expense, estimated credit losses, and depreciation and amortization expense, remained stable at $12.6 million for each of the three months ended September 30, 2024 and three months ended September 30, 2023. Selling, general, and administrative costs decreased by $0.2 million or 2.3% for the three months ended September 30, 2024 primarily as a result of decreased professional fees and corporate expenses and decreased share-based compensation. This decrease in selling, general, and administrative expense was partially offset by a net $0.3 million increase in depreciation and amortization expense in the three months ended September 30, 2024 compared to the three months ended September 30, 2023, which included increased depreciation and amortization expense related to property and equipment of approximately $0.8 million driven by the accelerated depreciation and amortization for certain capitalized software assets reassessed as part of our restructuring activities and decreased amortization expense of approximately $0.6 million related to intangible assets as a result of intangible asset impairments in fourth quarter of fiscal 2023.

In conjunction with our strategic restructuring activities, we assessed the right-of-use assets of certain closed retail locations for impairment when we anticipated the total remaining lease cost for the term to be greater than the anticipated sublease income, which resulted in an impairment loss of $0.2 million in the three months ended September 30, 2024.

Other Income (Expense)

Other income (expense) remained relatively flat at approximately $0.6 million and $0.7 million for the three months ended September 30, 2024 and September 30, 2023, respectively.
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Comparison of the Unaudited Results for the Nine Months Ended September 30, 2024 and 2023

Nine Months Ended September 30,
20242023Year-to-Year Variance
Net sales$151,430 100.0 %$176,430 100.0 %$(25,000)(14.2)%
Cost of sales113,835 75.2 %126,816 71.9 %(12,981)(10.2)%
Gross profit37,595 24.8 %49,614 28.1 %(12,019)(24.2)%
Operating expenses65,632 43.3 %71,369 40.5 %(5,737)(8.0)%
Loss from operations(28,037)(18.5)%(21,755)(12.3)%(6,282)(28.9)%
Other income1,919 1.3 %2,666 1.5 %(747)(28.0)%
Net loss before taxes(26,118)(17.2)%(19,089)(10.8)%(7,029)(36.8)