This Privacy Policy applies to GrowGeneration’s Investor Relations website available at www.ir.growgeneration.com (the “Site”) and governs data collection and usage on the Site. By using the Site, you consent to the collection of your data and our data practices as described in this Policy.

This Privacy Policy is incorporated into and is a part of the Terms of Use for this Site. To access the Terms of Use, click here https://ir.growgeneration.com/terms-of-use.

By using this Site, you consent to the use of the information that you provide to us in accordance with this Privacy Policy. We do update this Privacy Policy from time to time, so please review this Privacy Policy regularly. If we materially alter our Privacy Policy, we will notify you of such changes by posting a notice on our Site and/or contacting you at the e-mail address provided to us. Your continued use of the Site will be deemed your agreement that your information may be used in accordance with the new policy. If you do not agree with the changes, then you should stop using the Site, and you should notify us that you do not want your information used in accordance with the changes.

Information We Collect

In operating our Site, we may collect and process the following data about you:

Information about your device hardware and software may be automatically collected by GrowGeneration. This information may include your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the Site, to maintain quality of the Site, and to provide us with general statistics regarding use of the Site. For more information on this collection and use of tracking technologies see “Use of Cookies” section below.

We may ask you to provide us with contact and demographic information when you register on our Site. We use this information to send our Site's users, like you, information about the Site or GrowGeneration’s operations. We also use this information to contact you both online and offline when needed.

If you communicate with us for any reason, we will collect your name, email address and the content of your message.

Use of Cookies

The Site may use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your device by a web page server. Cookies cannot be used to run programs or deliver viruses to your device. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the features of the Site. For more information on your choices related to cookies, click here Manage Cookie Preferences.

We do not track our users across time or across websites. We do not use third party tracking or targeted advertising technologies on the Site.

Use of Your Information

The information that we collect and store relating to you is primarily used to enable us to provide our products and/or services to you in the best possible manner. In addition, we may use the information for the following purposes:

  1. To provide you with information relating to our services and/or products;
  2. To fulfil or meet the reason you provided the information;
  3. To provide third parties with statistical information about the users of the Site;
  4. To monitor and conduct an analysis of the Site traffic and usage patterns;
  5. To respond to law enforcement requests and as required by applicable law, court order or governmental regulations; and
  6. To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about the Site users is among the assets transferred.

Disclosing Your Information

Where applicable, we may disclose your information to any affiliated business entities or third parties necessary to provide products and/or services to you. This includes, where applicable, our subsidiaries, our holding company and its other subsidiaries (if any), as well as third parties involved in the administration and operation of our products and/or services. We may also disclose your personal information to other third parties, such as:

  1. Where we sell or share any or all of our business and/or our assets to a third party, whether through bankruptcy proceedings or other sale or merger;
  2. Where we are legally required to disclose your information, including, but not limited to, pursuant to a valid subpoena, order, search warrant or other law enforcement request; or
  3. When we are contractually obligated to disclose it.

Where we disclose information for a purpose set forth herein, we enter a contract with the third party that describes the purpose and requires the third-party recipient to both keep that information confidential and not use it for any purpose except performing the contract.

We do not sell your personal information or share your personal information for cross-context behavioral advertising, to or with third parties.

Security

To secure your information, we have put in place commercially suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect on the Site.

Nonetheless, the transmission of information via the internet is not completely secure and therefore we cannot guarantee the security of data sent to us electronically on the Site, and transmission of such data is therefore entirely at your own risk.

Third Party Websites

By accessing third party websites through the Site, you are consenting to the terms and privacy policies of those websites. We do not accept any responsibility or liability for their policies whatsoever as we have no control over them.

Users Only of Legal Age of Majority

The Site is designed and intended for those who have reached the age of majority (18 years of age). By using the Site, you affirm that you are at least 18 years of age or older. We are not liable for any damages that may result from a user’s misrepresentation of age.

GrowGeneration does not knowingly collect personal information from children under the age of thirteen. No one under age thirteen is authorized to submit or post any information, including personal information, on the Site. Under no circumstances may anyone under age thirteen use the Site. Parents or legal guardians of children under 13 cannot agree to these terms on their behalf.

California Privacy Rights

If you are a resident of California, you have the following rights under the California Privacy Rights Act/the California Consumer Privacy Act (“CPRA/CCPA”):

  1. To know what categories of personal information about you we have collected and used, including how the personal information was collected;
  2. To know what categories of personal information are being sold or disclosed, and if it is being sold or disclosed to third parties and a list of categories of information that are sold, or, if applicable to know that your personal information has not been sold;
  3. To opt out of the sale and/or sharing of your personal information;
  4. To access your personal information, including the right to download or transfer personal information collected during the previous 12 months;
  5. To request that your personal information be corrected;
  6. To request that we limit our use of your sensitive personal information;
  7. To request that your personal information be deleted;
  8. To request that we not use your personal information for cross-context behavioral advertising; and
  9. To equal service and equal price for goods or services even if you exercise your rights under the CPRA/CCPA.

While California residents have the right to opt-out of the sale or sharing (for cross-context behavioral advertising) of their personal information, we do not sell or share (for cross-context behavioral advertising) personal information to any third parties, and therefore, we have not included a “Do Not Sell or Share My Personal Information” link on the Site. If our practices change, we will update this Privacy Policy and take any other necessary action to comply with applicable law.

If you are a California resident and you want to exercise any of your rights as set forth above, please contact us at (877) 978-1119 or privacy@growgeneration.com. For all requests, it is helpful to put the statement “California Privacy Rights” in the body of your request, describe the nature of your request, and provide your name, street address, city, state, and zip code. In your request, you need to attest to the fact that you are a California resident and provide a current California address for our response.

We will not discriminate or retaliate against you for exercising any of your CPRA/CCPA rights. Unless permitted by the CPRA/CCPA, we will not:

  1. Deny you goods or services;
  2. Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
  3. Provide you a different level or quality of goods or services; or
  4. Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Accessibility Statement

We are committed to making sure that our website is accessible to everyone. To access this Privacy Policy in an alternative form, or for more information regarding accessibility, please see our Accessibility Statement here https://ir.growgeneration.com/accessibility-statement.

Our Contact Information

GrowGeneration Corp.
5619 DTC Parkway
Suite 900
Greenwood Village, CO 80111

Email Address: privacy@growgeneration.com

Telephone number: (877) 978-1119

Effective Date: April 13, 2023