Quarterly report pursuant to Section 13 or 15(d)

REVENUE RECOGNITION - Schedule of disaggregation of revenues (Details)

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REVENUE RECOGNITION - Schedule of disaggregation of revenues (Details) - USD ($)
$ in Thousands
3 Months Ended 6 Months Ended
Jun. 30, 2021
Jun. 30, 2020
Jun. 30, 2021
Jun. 30, 2020
Disaggregation of Revenue [Line Items]        
Total Revenues $ 125,885 $ 43,451 $ 215,907 $ 76,433
Sales at company owned stores        
Disaggregation of Revenue [Line Items]        
Total Revenues 108,911 40,128 190,138 71,912
Distribution        
Disaggregation of Revenue [Line Items]        
Total Revenues 4,988 0 7,823 0
E-commerce sales        
Disaggregation of Revenue [Line Items]        
Total Revenues $ 11,986 $ 3,323 $ 17,946 $ 4,521