Annual report pursuant to Section 13 and 15(d)

REVENUE RECOGNITION - Schedule of disaggregation of revenues (Details)

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REVENUE RECOGNITION - Schedule of disaggregation of revenues (Details) - USD ($)
$ in Thousands
12 Months Ended
Dec. 31, 2021
Dec. 31, 2020
Dec. 31, 2019
Disaggregation of Revenue [Line Items]      
Total Revenues $ 422,489 $ 193,365 $ 79,734
Sales at company owned stores      
Disaggregation of Revenue [Line Items]      
Total Revenues 369,199 182,736 74,970
Distribution      
Disaggregation of Revenue [Line Items]      
Total Revenues 17,087 0 0
E-commerce sales      
Disaggregation of Revenue [Line Items]      
Total Revenues $ 36,203 $ 10,629 $ 4,764